OVERVIEW

Internet Enduring Material sponsored by Stanford University School of Medicine. Research presented by Kaiser Permanente, California Department of Health, and the California Coronavirus Testing Task Force.

COVID vaccines are promising, but vaccine hesitancy challenges healthcare providers.  The percentage of vaccinated Americans has grown, while the percentage of those who have been undecided has fallen.  However, the number of people who oppose vaccination has remained steady.  Because healthcare providers encounter all sorts of vaccine mindsets, they need knowledge and skills to personalize their approach for discussing a sensitive issue. 

This course summarizes concepts driving vaccine attitudes and compares 7 personas of vaccine mindset as identified through research.  A series of animated patient encounters demonstrate patient-centered communication strategies, including personalized opportunities for influence and practical motivational interviewing techniques.

TARGET AUDIENCE

Specialties - Family Medicine & Community Health, Internal Medicine

Professions - Advance Practice Nurse (APN), Fellow/Resident, Medical Student, Non-Physician, Nurse, Physician, Physician Assistant (PA), Professional Nurse (RN)

LEARNING OBJECTIVES

At the conclusion of this activity, learners should be able to:

1. List the concepts driving vaccine attitudes and behaviors
2. Describe the mindset of 7 personas of COVID-vaccine-hesitant patients that have been identified through research
3. Apply individualized and targeted opportunities for influence as demonstrated through a series of animated patient encounters

ACCREDITATION

In support of improving patient care, Stanford Medicine is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team. 

Stanford Medicine designates this Enduring Material for a maximum of 1.00 AMA PRA Category 1 Credits™.  Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

For more information please visit the official event page.